Clean girl makeup is still going strong in 2025—but it’s evolving into something even fresher. This year, it’s all about soft, breathable skin, and surprisingly—no mascara.
Yes, you read that right. Skipping mascara is the newest clean girl upgrade. No smudges. No clumps. Just fresh, natural eyes that feel effortless.
What Is ‘Clean Girl’ Makeup Now?
It started with dewy skin and fluffy brows. In 2025, it’s about even less—but smarter.
This year’s clean girl look skips the mascara and full glam in favor of:
Cream textures
Subtle contour
Blush over bronzer
Healthy, real-looking skin
It’s the makeup version of a fresh blowout and iced matcha: polished, but casual.
Image: Glossier
Why Skip the Mascara?
Mascara adds drama—but skipping it adds softness. It gives your whole face a more natural, modern feel. Bonus: no flaking, no smearing, and one less step in your routine.
This works especially well if:
You have hooded, straight, or short lashes
You love low-effort routines
You want your skin and blush to take center stage
No mascara = no problem.
How to Do Eye Makeup Without Mascara
Here’s how to make your eyes pop—without a single swipe of mascara.
1. Soft Eyeshadow Over Liner
Define your lid with taupe, brown, or nude-toned shadow to add subtle depth.
Try:
Makeup by Mario Master Mattes Eyeshadow Palette
Glossier Lidstar in “Moon” or “Slip”
2. Tightline with a Brown Pencil
Use a creamy pencil to fill in the lash roots. It’s invisible but effective.
Try:
Victoria Beckham Satin Kajal in “Bronze”
Sephora Collection 12H Pencil in “Cocoa”
3. Highlight Strategically
A touch of glow in just the right spot—like the inner corners or center of the lid—makes your eyes look instantly more awake.
Try:
Charlotte Tilbury Beauty Light Wand in “Spotlight”
Westman Atelier Lit Up Highlight Stick in “Brulee”
Add a Flush – The Power of Blush
When you skip mascara, blush becomes the hero. It brightens the face, adds color, and keeps you from looking washed out.
Cream and liquid blushes melt into the skin for a fresh, seamless finish.
Clean Girl-Approved Blushes:
Rhode Pocket Blush – “Sprinkle” or “Sleepy Girl”
Rare Beauty Soft Pinch Blush – “Hope” or “Love”
Glossier Cloud Paint – “Beam” or “Puff”
Celebs Leading the Trend
From red carpets to coffee runs, the bare-lash look is everywhere.
Kaia Gerber has been glowing lately—no mascara, just skin, blush, and a breeze.
Hailey Bieber Hailey Bieber often skips lashes completely, letting her soft blush and radiant skin do the work. Her nails? Always on point—check out her latest manicure trends here for a perfect clean-girl vibe.
Kendall Jenner keeps it simple with brushed-up brows, a little highlight, and flawless skin—no heavy eye makeup in sight.
Image: @kaiagerber
Image: @haileybieber
Image: @kendalljenner
It’s not about looking undone. It’s about looking effortless—like you just rolled out of bed… perfectly.
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